A few years ago, publishing a regular Press Release with the primary keyword in the headline was a technique used by fortune 500 companies to keep themselves appearing on page 1 of Google search results. You may recall the time when Google would regularly include a Google News item on the first page of search results. Google would do this on a high percentage of the searches conducted. News of course doesn’t stay news for long, so big companies would publish news releases every month just to keep themselves in the headlines, and on Google first page.
Today, Google includes a news item on page one of results less than 5% of the time. One may think therefore, that the return on investment for PR distribution has become less attractive? Not so it turns out.
Press releases continue to provide some of the best bang for buck ROI a brand can get from their digital marketing spend compared to before, particularly in today’s social media marketing world a place where clumsy marketers from agencies with serious digital skills gaps are burning big brand’s spend in shotgun strategies with click frenzy enthusiasm.
Lets first run through eight benefits of press release distribution, then I am going to share with you the 9th, and in my opinion the most powerful white hat SEO benefit that will surely seal the deal, and have you wanting to publish a press release yesterday.
1# Massive Viewership and Customer Base
There’s a massive pool of possible clients out there, so make the best of it and make sure to only publish a press release that’s worth reading. Whatever you do, do not turn your press release right into full blown advertising spin. The true audience of a PR is the media and journos. So let them be inspired to write the news, if you try and do that for them, they wont want to pick up and run with your story because someone has already told it.
2# Increased presence and trust building
The more they see and check you out, the more they recognize you. You see, it’s in the word “recognize” where the magic occurs. Seemingly out of the blue, for both consumers and potential journalists, that recognition becomes empathy for you and your brand. When people understand your brand message and goals, it is more probable you’ll be covered in the media, so as discussed previously, you really must strive to publish something that is actually newsworthy, otherwise it’s going to make you and your brand suck.
3# Enhanced SEO backlinking tactics
It’s long been understood that big business have used expensive press launches to optimize their off-page SEO backlinking efforts. Any SEO marketing expert will tell you the importance of keyword research as well as anchor backlinks to your website when developing an seo strategy. The web links typically discovered on press launches are not there for aesthetics, nor even necessarily for viewers to click so that they can be rerouted to your website. The real value is the fact that your website is getting linked to by hundreds of big brand, high authority news services who Google trusts implicitly.
4# Become the Expert
Why it’s called “News”, not “Olds”. Do not forget, if you’re sending press launches for individuals to review concerning you, you have to be something worth reviewing. You have to be an expert at something as well as in fact enlighten and share the info that you’ve become so well-learned regarding. Doing so would raise your viewer’s trust and relationship and also ultimately, if people like as well as concur with what you discuss, they’re more likely to purchase the service or product that you have on offer. In some cases, individuals look for their news with RSS newsreaders as there are lots of internet sites that allow them to sign up for these information feeds based on their interests. As such, making use of press release distribution expands your reach to these target markets, gaining the mindshare of one more consumer base past your present and also currently existing one.
5# Permanent Indexation
Just what are you waiting on? Submit your press release sooner rather than later. It’s time to obtain some serious promotion! Your Search Engine Ranking Positions (SERP) rankings will be improved due to the fact that these news releases will be indexed by top authority news sites and online search engines, suggesting your material will certainly be kept inside Google’s (or other search engine’s) database for simple ease of access. This makes it extremely easy for consumers, reporters, as well as other interested celebrations to discover your material must they look for on Google.
In short, press release circulation is a reliable means to be located, increase web traffic as well as sales while not overly investing like you would for a massive ad campaign. As well as with numerous brand-new centers and devices offered online, it comes to be a mere cinch to take care of and disperse your messages to your target market. any person can actually do it. In regards to SEO, press release distribution can be considered among the extra economical selections contrasted with paid advertising. Its outcomes are also a lot more measurable and also observable compared to social media sites advertising and marketing. Generally, making use of press release circulation to enhance traffic as well as make the most of SEO initiatives is in fact respectable value for loan.
7# Extend reach of news release via RSS feeds
Spread your brand virally. The accomplishments and also advancements of your firm are all highlighted in media releases. With the mass submission of your press release, your company’s information will spread out like wildfire. Your consumers as well as investors will certainly not only get the best and most upgraded news concerning your brand, yet at the very same time allows people recognize how successful you are via your achievements. We’re now in the age of Web2.0, whereby everyone is entitled to adding to a piece of the net, everybody gets listened to. Any press release that’s amazing sufficient will be shared, multiple times through different social platforms. The end outcome. a chain effect where your news spread across networks that will certainly drive a lot more on the internet individuals to review as well as share your news tips, hence even more leads and even more sales.
8# Manage and Repair your Online Reputation
Not every person obtains great client testimonials or reviews of their business. In some cases, just one dissatisfied customer can have an adverse effect on your business’ reputation or the SERPs for your internet website can be completely tainted. Press release distributions could aid you manage your reputation, particularly if you’ve been getting negatively flamed for something you might not have actually done. Maximising distribution of your news release as well as syndicating them for SEO purposes can certainly help you gain back the positive reputation you rightly deserve and suppress any unfavorable reviews to the rear of Google’s search results..
Want any more reasons for publishing and distributing a press release?
Scanning the above list of benefits for publishing a syndicated press release, any self respecting marketing executive would feel pretty happy justifying any allocation of the marketing budget toward a regular PR syndication. And rightly so, the online reputation management benefits alone are significant and go a long way in addressing and supressing negative articles or pages. But prepare to be amazed as you learn the final and most compelling reason you want to publish a press release today.
9# Boost the Juice on your Google Local Pack Rankings
You may not be aware, but the single most important factor in getting high rankings on Google’s local pack is by having a higher number of “citations” than your competitors. A citation is when your business name, address and contact details are mentioned on another website or online property. Google is looking for confidence that your business really exists, and frankly they would prefer not to just take your word for it. Google is counting the instances your business name, address and contact details appear elsewhere. Google is looking in particular places for confirmation of this data, and also notice when citations appear in other places they trust.
When your press release is published to Evolver’s syndicated distribution network , it contains a correctly tagged citation for your business that is published to more than 300 trusted news media outlets and Google notices this! With such confidence in the huge pool of trusted citations, Google catapults your local business to the top of the local pack rankings and will do so, even at times when the business does not have an established Google My Business listing. These type of results are felt within 72 hours, resulting in a surge of phone calls to your business.