Online Reputation Management

Reputation Management: Is your Online Reputation in need of repair?

Reputation Management was identified as the highest risk factor by senior executives in a recent Forbes Survey. The management of reputation, especially digital or online reputation for brands, businesses and individuals has become increasingly significant in the last few years.

So how healthy is your online reputation?

A simple test to see if your brand is at risk, is to conduct a simple search on Google for your brand name. (Don’t include any www or dot com, just your brand or business name.) Now check the Search Engine Results Page (SERP). Do you control the content displayed on every link in the results on Google’s first page of results?  You should.

A logotype collection of well-known social media brand's printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

Kiev, Ukraine - October 17, 2012 - A logotype collection of well-known social media brand's printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

If you do not control or cannot edit the content on every page that is linked to, then who does?

Are you subject to brand hijacking? ie. Is a competitor ranking on the first page of Google when your brand name is searched?

Online Reputation Management needn’t become your business killer. There are some easy to implement, low-cost maintenance  strategies for reducing online reputation risk.

At Evolver, our favorite reputation management strategies are:

  1. using Google Alerts, and
  2. the creation of a Reputation Management Firewall.

Setting up Google Alerts and Implementing a Brand Firewall are both super effective, cheaper than chips (free) and only require your time in setting them up.

Firstly, go to Google Alerts https://www.google.com.au/alerts and create an alert for your brand or business name, and an alert for the names of all executives, and depending on your level of risk aversion, an alert for the names of all employees. Now you will be notified by Google, whenever anything is published on the web containing the words or names you set alerts for.

Next step is your “Brand Firewall”. This requires you to create profiles for your brand name on twenty five social media platforms. Twenty five? Yes, at least twenty five. You need to rank at least nine of these to back up your domain name and give you a clean sweep of all ten organic positions. The brand firewall is not a firewall in the typical sense of an IT firewall associated with computer networks. But metaphorically it serves the purpose of protection very well indeed.

Is your online reputation in need of repair?

Evolver offers confidential, reputation management services for brands, businesses, organisations and individuals.

Our services include:

  • Digital Reputation Consultancy for Brands.
  • Press Release Creation and Syndicated Distribution.
  • Address and Suppress Online Reviews.
  • Online Reputation Management Firewall Creation.
  • Enterprise Social Media Policy Development.
  • Crisis Management Plan Development

Google Alerts Online Reputation Management, Personal Anecdote

I have it on good authority that for many years my ex wife has had a Google Alert set for my name. This ensures she receives notification from Google whenever anything is published on the web containing my name. It also happens to notify her when anything is published by a Global Celebrity Weight Loss Guru, and the Team Manager of an English Premier League football team, both whom share my name.  😉

Press Release Syndication

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